TTSWTRS
TTSWTRS is a Ukrainian clothing brand founded in 2013. The brand quickly grew from a small creative project into a global phenomenon. The core of TTSWTRS' creativity lies in experimenting with tattoo subculture, where each piece becomes a work of art thanks to unique visual illusions and ornaments.
About the project
Theme redesign and improvements of online store to reflect the company’s essence, with a focus on easier content management.
TASKS
- redesign implementation of existing TTSWTRS online store with collaboration with UI/UX designer Iryna Levytska;
- improve the admin panel for easier content management;
- implement a new theme based on a pre-designed concept that reflects the brand’s essence;
- integrate two versions of the online store: Ukrainian and international;
- ensure the store’s functionality without affecting search ranking during the migration;
- integrate a button to launch the TRY ON app feature on product pages.
Setuo of International version of online store
To accommodate users from different countries, an international version of the online store was created. It is adapted for a global English-speaking audience, supporting multiple languages and currencies. The interface and functionality were configured to ensure seamless access to content.
Challenge
Implement smooth scrolling within the product card without technical issues. It was also necessary to integrate a button for the virtual fitting room.
Animation inside the product card
To enhance user interaction, smooth bottom-to-top scrolling was implemented when viewing products. This solution makes page navigation intuitive and allows for easy viewing of product details while preserving the brand’s visual style. The animation not only adds aesthetic value but also improves the overall user experience.
Integration of the Try-On service button
A button for accessing the virtual fitting room was added to product pages, allowing users to “try on” clothing online. Our team implemented and configured the button to ensure it works correctly and provides convenient access for customers.
Solution
Modern web technologies were used to set up the online store, ensuring speed and ease of use. The adaptive design allows for proper display across different devices. We introduced new settings in the site’s admin panel, particularly in the customizer, enabling editing of individual site elements. Some features were moved to meta fields, simplifying the content creation process, especially for products.
TTSWTRS is a global brand that embodies a unique aesthetic and the ideas of self-expression freedom. We created a new version of the website that aligns with this positioning and ensures convenience for international users. Our solution is aimed not only at improving content management efficiency but also at strengthening the brand’s image in the global market.
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