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A.S.Laboratory

A's Laboratory is a Ukrainian space dedicated to beauty & cosmetic industry and offers personalized skincare selection. It combines an online store with options for booking consultations and procedures.

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About the project

Creating an online store on the OpenCart platform for A’s Laboratory, tailored to the client’s business needs, ensuring brand development and scalability.

Tasks

Development online store from scratch on the CMS OpenCart;
UI/UX Design to keep the resource current and visually appealing for the target audience;
Technical support and project scaling—adding new functionality and improving existing features;
Integration with SMS/Viber messaging services, eSputnik for marketing communication, as well as payment systems Monopay and Portmone for convenient payment options;
Development of custom solutions for displaying Instagram posts on the website;
Advanced SEO optimization to make the online store an effective tool for promotion and attracting new customers.

Challenges

The primary task was to create custom functionality without using ready-made solutions. This required timely and high-quality solutions to business challenges, transforming them into convenient and effective functionality on the website. Continuous adaptation to new client requirements became a crucial element of our work.

Catalogue and Product card

We structured the product catalog by dividing it into clearly named product groups, enabling users to easily navigate and find the desired items. The product card was designed to be simple and free of excess text, accelerating the purchasing process and enhancing user convenience.

Integration of convenient payment systems

Integration with the Mono payment system, including installment payments, as well as classic online payments through Portmone, makes payments convenient and secure. These systems have been on the Ukrainian market for a long time and are known for their reliability, speed, and security. No more extra hassle with payments.

Integration with Instagram

Thanks to Instagram integration, posts from the brand’s social media page are displayed on the online store’s pages. Such UGC content increases user engagement and showcases products in real life. In this way, Instagram becomes an essential tool for attracting new customers.

Integration with eSputnik email service

The eSputnik service allows A’s Laboratory to manage marketing mailings effectively. This solution simplifies working with contact databases and campaigns, helping the team send personalized offers and news. With this integration, every A’s Laboratory customer receives only relevant and valuable information about products that may interest them.

Solutions

Implemented an online store on the OpenCart platform with custom functionality tailored to the client’s needs;
Integrated eSputnik for mailings, Mono and Portmone payment systems, and Instagram content on the homepage;
Developed user-friendly sections on the site for booking various service types:
- Appointment booking for consultations;
- Booking for procedures with detailed information;
- Request form for personalized skincare selection;
Performed in-depth SEO optimization to maintain a stable traffic flow and attract new visitors from search engines.

We created a modern online store with additional tools for A’s Laboratory that not only helps to grow and scale their business but also reflects the brand’s essence. With ongoing support and updates to the online store, our client has gained a practical and streamlined resource with a unique style that enhances the selection of the right skincare products

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