BAOBAB

Shopify website redesign and subdomain setup for the global swimwear and resort wear brand.

• •The main task was to redesign the Shopify theme and update key functional blocks.
• •Dynamic menus were implemented so that subcategories change depending on the selected main category.
• •A submenu section was set up to show relevant collections for each main category.
• •A tagging system for products was introduced using Shopify tags or metafields.
• •A hover effect was added to product cards so that an alternate product image appears on hover, for example, an image without the model.
• •An interactive Color Selector was implemented to change the product image when a color is clicked.
• •Color filters were created with shades grouped into basic colors, for example, all shades of blue are grouped as Blue, red as Red.
• •The cart shows an indicator of how much is left for free shipping. Threshold values are set for each market.

• •We redesigned the Shopify theme following the client’s mockup and fixed technical and UX issues from the previous version.
• •We built a stable and scalable Shopify setup to support the brand’s international growth.
• •The website has two versions. The international and Colombian versions share the same design but adapt to each market.
• •We improved navigation, added an advanced filter system, set up tags and metafields for easy product management, and customized the cart.