Standartpark | Vodaland

Standartpark is a leading domestic manufacturer and supplier of surface and internal drainage systems. Company has more than 15 product lines and represented in 11 countries of the world.

Standartpark | Vodaland - logo

About the project

Custom development of an online store with more than 4000 products for an international trade and engineering company.


  • development of a monolith (a type of connection between the front and back parts of the site) using the Laravel framework;
  • back-end programming and layout of the site for the developed unique design provided by the Client, as well as for the UI/UX requirements of the Client;
  • presentation of a wide range of products for completing construction projects of any complexity in a large catalog, divided into categories;
  • creation of the project architecture for the main tasks that the resource will perform: wholesale and retail sales for objects of various sizes, proposals and experience of cooperation, demonstration of completed objects;
  • integration of the website with third-party services (accounting, payment, delivery, e-mail).

Product catalog

The individual thing of the project was a wide variety of goods, systems, services that need to be structured into clear catalogs without overloading the pages and site structure. To do this, we have divided the catalog of different services and complexes into categories. They now contain sections with objects and products. Photos of objects user can view on the map and select the types of products that were used in the building of this object. Also, user can quickly add the item to cart or download the PDF of product catalog.


The project for “Standartpark” required an individual approach, because the company has a wide variety of products that meet the needs for the completion of construction projects of any complexity. Website development needed unique solutions for the needs of this business. It was necessary to combine simple design with effective functionality, configure and connect databases and carry out all the necessary work to develop the back-end. Also it was needed to integrate the online store with third-party services (partners).


  • we chose Laravel technology, because this framework has a well-structured code, logical architecture, which made it possible to structure the site in accordance with the goals of the Customer and expressive construction of the site;
  • we flexibly set up the administrative panel of the online store according to the needs of the Customer;
  • website was integrated with the 1C accounting system (transferring an order to the system, importing goods from 1C (their price, quantity, status), importing prices for a dealer, importing prices for an online store, users exchanging);
  • setting up e-mail marketing (integration with Netpeak (API));
  • installation of a script and connection to the Ringostat code (capabilities for IP telephony, call tracking, feedback widget, callback for service review);
  • integration with the WayForPay payment system;
  • integration of the site with the delivery service “Nova Poshta”;
  • multilingualism (Ukrainian and Russian languages);
  • all pages and attributes are correctly designed and addaptive for any device;
  • we carried out a comprehensive testing of all elements of the whole project.

A personal buyer account and a product card

The company has many partners and for each partner we created a personal account in the online store (for planner, registration for a private buyer, dealer, construction organization). Also, for each form of cooperation there is displayed corresponding products, prices, their quantity and status. We used a custom solution based on a framework and this allowed us to provide the necessary data in such a way that none of the Client’s partners had unnecessary information. The product card contains many characteristics: article, height, length, weight, material, advantages. On the page of a product, a section “You might be interested” is displayed with similar products to stimulate purchases and increase the average check.

As a result, we got a user-friendly and SEO-friendly online store, which, with its functionality and custom solutions, contributes to the scaling of an international company.

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