AJOUR —
LINGERIE

WordPressFashion and lifestyle

OVERVIEW

Development of a corporate website on the WordPress CMS with multilingual support and a new design that retains the brand’s recognizable style.

VIEW THE SITE

PRODUCTS CATALOG

The store menu features a “Buy All” link that directs users to a general product catalog, showcasing the entire range of products, collections, and blends. From there, customers can either enter a query in the advanced product search field or use the ready-made product filters. The catalog, divided into product categories, can also be accessed via the website footer. Each category leads not just to a list of products but to a dedicated landing page, where users can take a quiz created by a doctor, meet nutritionists, and select products tailored to their individual needs.

PARTNERS' FORM

A user-friendly partner’s form was added to streamline application submissions and ensure efficient feedback. All inquiries are automatically collected in the admin panel for further processing.

SECURITY AND FLEXIBILITY FOCUS

To ensure the website’s stable performance, we minimized the use of plugins, reducing the risk of vulnerabilities and security issues. The entire website structure was designed to guarantee resilience against potential threats.

Special attention was also given to content management flexibility: the admin panel allows the client to easily update text, images, and other information without involving developers. This significantly simplifies website maintenance and saves the team valuable time.

SOLUTIONS

•Development of a website on WordPress CMS with a minimal number of plugins to ensure security and stability;
•Integration of Google API for store search by city;
•Implementation of multilingual support (5 languages) to reach an international audience;
•Flexible content management via the admin panel for easy updates;
•Optimization of loading speed and image quality to balance visual content with performance.

RESULTS

Ajour is a brand that constantly evolves and improves. We are proud to be part of their journey, now developing their third website — a corporate one that reflects their uniqueness and meets modern demands. This is the third turnkey website we’ve created for the client over nearly nine years of collaboration. This is the third website developed for the client as a solution from scratch over nearly 9 years of collaboration. Previously, we developed online store 3-in-1, which you can read about here.