CILI
NOCHI

ShopifyFashion and lifestyle

OVERVIEW

Shopify redesign and tech upgrade for premium fashion brand Cili Nochi to drive expansion into the US and Europe.

DESIGN & VISUAL IDENTITY

Inspired by the Ukrainian avant-garde heritage, Cili Nochi’s design philosophy centers on distraction-free minimalism. We restructured the theme to let the typography and white space breathe, putting the products center stage.

•Content-first approach: implemented oversized media blocks for premium product storytelling.
•Modernist typography: used bold typographic choices to reflect the spirit of the era.
•Mobile-first experience: tailored the catalog for mobile, where 80% of fashion e-commerce engagement happens.

SMART LOCALIZATION & REDIRECT LOGIC

Expanding into the US market required a clear separation of traffic flows. To ensure a seamless experience for both Ukrainian and international audiences, we integrated and configured a custom redirect app. The setup automatically reads the user’s IP: Ukrainian customers stay on the local site, while international traffic lands on the global store with local currencies and language settings.

SOLUTIONS FOR CILINOCHI

Instead of sticking to a rigid template, we delivered a heavily customized solution:

•Completely redesigned the homepage and product cards to give the site a unique, high-end look that breaks free from standard Shopify templates.
•Integrated and configured an automatic redirect app. Users from Ukraine land on the localized version, while the rest of the world gets the global store.
•Enabled multi-currency support and optimized the checkout flow to accept payments from the US and Europe seamlessly.
•Built a tech foundation ready for international SEO and GEO-targeting.
•Created custom sections so the brand can easily manage and design collection pages themselves.
•Shortened the path from landing to checkout for a friction-free international shopping experience.
•Cleaned up headings and metadata post-redesign to guarantee smooth crawling and indexing in US Google search.

RESULTS

The redesign has elevated Cili Nochi’s digital presence to match the world’s top fashion brands. The store is now fully equipped to scale across the US and Europe, giving the team a powerful, user-friendly platform to launch new collections while perfectly balanced to serve both global shoppers and their loyal local community in Ukraine.