AVO Eyewear
A young Italian brand presents a fresh approach to eyewear as a style statement. The name comes from "AVVOlgere" (to embrace, to wrap), reflecting the brand’s philosophy: ultimate comfort, attention to detail, and quiet luxury. The client wanted to carry this philosophy into the online experience as well.
About the project
Shopify catalog website development for the Italian eyewear brand.
Tasks of the project
- Build the AVO Eyewear catalog website on Shopify from scratch.
- Deliver high-quality layout and clean integration without using third-party apps or complex features.
- The website should act as a showcase for the eyewear collection, not an online store, immersing users in the brand’s atmosphere of “embrace your essence.”
- Ensure all elements of the catalog site are fully responsive and precisely match the client’s provided design.
Shopify catalog website
The client approached our Shopify Select Partner team with a clear technical brief for developing a Shopify-based website. Shopify was the natural choice for a brand entering the global eCommerce market. Shopify ensures reliability, speed, and easy content management, allowing the brand to focus on emotional storytelling and customer experience rather than technical complexity.
Product page
The product page for AVO Eyewear was developed with an emphasis on minimalism, emotional connection, and clear product presentation. Every detail showcases the brand’s refined aesthetics and commitment to quality.
Project challenge
During the project, the scope of work expanded significantly due to additional blocks and layout variations from the client’s designer that were not included in the original estimate.
Our team quickly adapted to the changes and reorganized the development process. Thanks to well-structured communication and workflow, all additional elements were implemented to a high standard and delivered on time. This experience proved our ability to step in mid-process, take over external design work, and extend the project scope without delays or compromises in quality.
Solutions for AVO Eyewear
- A clean and functional catalog website was created to reflect the philosophy of the AVO Eyewear brand, featuring the following structure: homepage, collection page, product pages, and a page dedicated to the brand and its philosophy.
- The Shopify platform enables the brand to scale, add new collections, and integrate future eCommerce solutions while maintaining a minimalist aesthetic.
- The customer gains online access to the brand’s philosophy without unnecessary functionality or information overload.
A minimalist and responsive Shopify catalogue website conveys the philosophy of the AVO Eyewear brand, immersing the customer in the atmosphere of premium Italian eyewear and helping the brand establish a strong emotional presence online.
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