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Properly created online store structure means keeping potential customers. After all, if buyer does’nt find butter between dairy products, he will not look for it in the bakery. He will definitely leave the supermarket. ;)

As a full-fledged serious industry, Internet commerce began to develop very fast the last year. During quarantine and periodic lockdowns, users began to spend much more time online. According to statistics, we spend up to 40 hours a month for non-work-related Internet communications.

Dropshipping has become especially popular in E-commerce, and for good reason. It gives you the opportunity to start a business with minimal start-up capital, it is easy to scale and allows you to offer potential buyers a wide range of products. At the start, the main thing is to choose the most appropriate content management system (CMS) and to provide a framework for the sale of supplier's products on your website.

On December 9, 2020, was adopted the Law which postponed the introduction of mandatory use of RSO until 2022. Whatever it was, but the changes are irreversible. And e-commerce must be ready for them as well.

About three years ago, a service known as Google Shopping was launched in Ukraine. This is one of the types of contextual advertising, which is great for the E-Commerce. Visual advertising of products on the Google site, which is also called "product campaigns". So, when you make a search query for a product, you will see not just the text, but a picture, the name of the product, the price and the online store itself, which sells this product.

Last 2020 year was undoubtedly filled with unforgettable occasions. However, all trends and tendencies of this year were replaced by the demands which were dictated to us because of strict quarantine and lockdown. Therefore, we consider it is necessary to tell about E-commerce in 2020, refresh the main insights, summarize the last year, highlight and supplement the "trends in creating online stores" which were given by the changes in market, technology and search systems requirements. They also will remain actual in the new 2021.