Dialectiqa
Dialectiqa is minimalist clothing inspired by architecture, film, and philosophy. The brand offers a foundation for those who value clarity and inner freedom.
About the project
We built a Shopify store tailored to Dialectiqa’s brand identity: custom fonts, color palette, product card, and a dedicated capsule (outfits) page. We also added new features — wishlist, multi-currency, analytics, and 2Checkout payment integration.
Tasks
– Build a custom capsule (outfits) page
– Adapt the theme: fonts, colors, product card
– Add features: wishlist, “report availability” button, size charts
– Set up 2Checkout payments, email marketing, and analytics
– Enable multi-currency and refine breadcrumb navigation
Challenges
Given Turkey’s payment restrictions, we conducted additional research to find the best-fit payment solution. Some features — like size charts and breadcrumbs — were built manually, since the base theme didn’t support them out of the box.
Outfits (capsule) page
We designed a clean, intuitive page where users see a full look on a model, followed by each item included. This helps shoppers view outfits as complete sets rather than individual pieces — and shop accordingly.
Product card
We redesigned the product card to include video, a detailed description, shipping info, and a responsive size grid. If a size is out of stock, a “report availability” button appears, opening a popup form for users to leave their contact info and get notified once it’s restocked.
2Checkout integration
We implemented 2Checkout as a flexible payment solution, considering the brand’s location. A separate round of research helped us bypass regional payment limitations in Turkey.
Additional setup
The theme was fully adapted to match the brand’s aesthetic — with updated fonts and color palette. We added a wishlist via an app and configured analytics and email marketing tools to support future audience engagement.
Key solutions
– Chose Shopify for fast setup and scalability
– Built a responsive product card with video, sizing, shipping info, and feedback form
– Developed a custom capsule page to navigate full outfits
– Integrated wishlist and multi-currency via apps
– Connected 2Checkout, tailored to the Turkish registration flow
– Set up email marketing and analytics for data tracking and communication
Thanks to these solutions, Dialectiqa now runs a modern Shopify store that reflects the brand’s philosophy and supports its growth. With marketing tools in place, a clear catalog structure, and analytics, the store is ready to connect with its audience and scale effectively.
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