ELY ELY
Ely Ely is a clothing brand founded in 2024 by Elizaveta Yurusheva. Its philosophy is to create timeless pieces that highlight the beauty and strength of women. The design combines well-thought-out silhouettes, modern aesthetics, and carefully selected fabrics to ensure comfort, quality, and versatility for any occasion.
About the project
Development of an online store on the CMS Shopify with a focus on minimalist design and intuitive navigation. The goal was to reflect the brand’s elegant aesthetics while ensuring efficient sales of high-quality fashion clothing.
Tasks
- Implementing and integrating a custom design on Shopify;
- Creating a responsive interface for different devices;
- Setting up a newsletter subscription feature;
- Developing a wishlist system for user convenience;
- Implementing a first-order discount mechanism;
- Integrating a size guide for easy product selection;
- Optimizing the website for high-speed performance;
- Creating a seamless navigation system for browsing products.
Challenges
The project had a very specific technical brief, making it crucial to balance minimalist design with the necessary functionality of a successful eCommerce store. At the same time, maintaining a strong visual identity that accurately represents Ely Ely’s aesthetics was essential.
Solution
We created a lightweight and intuitive interface that fully aligns with the brand’s minimalist concept. All key eCommerce features — wishlist, size guide, and newsletter subscription with a first-order discount — were seamlessly integrated. By leveraging Shopify’s capabilities and optimizing the code, we ensured fast website performance across all devices, delivering the perfect online representation of Ely Ely.
Product search & sorting
To enhance the shopping experience, we implemented a well-structured filtering and sorting system:
- Filters – allow users to quickly narrow down choices by size or color.
- View toggling – users can choose to display three or four products per row based on preference.
- Flexible sorting – shoppers can sort products by popularity, name (A–Z, Z–A), price (low to high or high to low), or newest arrivals.
This intuitive approach to search and catalog navigation makes product selection effortless and shopping more enjoyable.
Personal account
Users can create a personal account with an email and password. This enables them to save favorite products in their wishlist and complete purchases faster.
Additional features
- Wishlist – allows users to save selected items for future purchases.
- Size guide – an interactive reference for accurate size selection.
- Newsletter subscription – keeps customers informed about new collections and special offers.
- First-order discount – a special offer for new subscribers to encourage their first purchase.
We developed an online store for Ely Ely that embodies the brand’s elegance and sophistication. The minimalist design, user-friendly navigation, and essential features make selecting clothing an intuitive and enjoyable process. Ely Ely is about quality, comfort, and modern classics that inspire women to be themselves. Now, this philosophy is reflected not only in every garment but also in every interaction with the brand online.
To lead the eCommerce market, you need ambition and possibilities to grow. We assist our clients in achieving real business results.