T&T Brands
T&T Brands is a multi-brand company specializing in the production and distribution of cosmetics and hygiene products.
About the project
A website was built from scratch, including design, layout, and integration with OpenCart. The primary goal was to showcase the company’s products and brands while allowing for future development into a full-fledged online store.
Tasks
- Develop a website to present the company’s products and brands.
- Ensure scalability for future e-commerce expansion.
- Replace standard product categories with a brand-based structure.
- Implement a multi-language product search by ingredients.
- Design a unique interface with a standout hero section.
- Create a consistent visual style for product and brand displays.
Ingredient-based product search
Companies selling chemical-based products must provide transparent information about their composition. To meet this requirement, the website includes an ingredient-based product search function. Users can filter products by:
- Country or region
- Brand name
- Product type
This feature enables quick and easy access to relevant products while ensuring transparency.
Brand-based website structure
For better user experience, the website is structured around brands rather than traditional product categories. Each brand has a dedicated page, allowing for a detailed product presentation and intuitive navigation. This approach simplifies product searches and enhances the usability of the online store.
Design and functionality
A key highlight of the project is the unconventional hero section on the homepage, designed to immediately capture visitors’ attention. We developed a standardized system of color-coded blocks to present ingredients, products, and brands in a visually cohesive way. The ingredient search functionality includes image integration for products and brands, improving both informativeness and usability.
Multi-language support
The website supports two languages: English and Ukrainian. This ensures accessibility for users from different regions, allowing them to browse and search for products in their preferred language. Multi-language functionality expands the store’s target audience and aligns with T&T Brands’ international presence.
Challenges
The main challenge was building an online store without traditional product categories—each brand required a dedicated page instead. Additionally, implementing a multi-language ingredient search was crucial for compliance with chemical product regulations. At the same time, the website had to maintain simplicity and ease of navigation.
Solutions
- Development on OpenCart with scalability for future e-commerce integration.
- Dedicated brand pages instead of standard product categories.
- Multi-language ingredient-based search functionality.
- A design that emphasizes brand and product presentation.
- A unique hero section for the homepage.
- A unified system of color-coded blocks for ingredients, products, and brands.
T&T Brands now has a website that effectively showcases its products while being ready for future expansion into e-commerce. With intuitive navigation, bilingual support, and a distinctive design, the platform meets the needs of both the brand and its customers.
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