ZHILYOVA
Zhilyova is a high-fashion brand specializing in premium women’s lingerie, represented in Ukrainian, European and US markets.
About the project
Support and enhancing the Shopify Headless-based online store, built with Remix, TypeScript, Hydrogen, and Oxygen architecture.
Tasks
- Ensuring the stable operation of the website using Shopify Headless architecture.
- Developing new features to enhance the user experience.
- Supporting SEO, optimizing performance, and improving loading speed.
- Integrating delivery services, particularly for Europe (Baselinker).
- Configuring metafield management via Airtable for convenient content administration.
- Developing localized versions of the website with regional payment systems.
Logistics integration
To ensure convenient and fast delivery within Europe, we integrated the Baselinker service, which allows for automatic order processing and coordination with various courier services. This solution significantly improved logistics processes, providing efficient delivery management for international customers and offering convenient delivery options based on the region.
Challenges
- Low site performance (PageSpeed) — the initial score was only 4-6 points.
- Issues with organizing metafield content through Airtable.
- Lack of delivery integration for European customers via Baselinker.
- The need to fix errors and deficiencies left by previous development teams.
- Adapting the site for different regions, taking into account local payment system specifics.
Regional site adaptation with local payment systems
We developed regional versions of the site tailored to each market’s specifics. This includes integrating local payment systems to ensure a smooth and secure payment process for customers from different countries, as well as adapting content and functionality to meet regional requirements.
SEO support and functionality optimization
The SEO support process involves regular updates of metafields, content optimization, for improving the site’s visibility in search engines, which helps boost organic traffic. Additionally, speed optimization, integration updates, and the implementation of new features were carried out, significantly enhancing the user experience and ensuring stable site performance.
Improving website performance and stability
Improving performance indicators became one of the main, and as is often the case, non-trivial tasks of the project. As a result of optimization, the page loading speed, especially the main page, significantly improved, which increased user comfort and overall store efficiency. Thanks to the use of Shopify Headless architecture, we were able to implement custom solutions for the interface and integrations, which significantly improved site performance and reduced page loading time, even under high loads.
Solutions
- Optimized content on the homepage, improving its load speed.
- Optimized connected scripts that were creating unnecessary load on the store.
- Improved animation performance and speed to ensure a smoother user experience.
- Fixed issues with metafields and configured their content through Airtable, simplifying data management.
- Integrated the Baselinker delivery service to streamline logistics within Europe.
- Implemented local payment systems and adapted the site for different regions.
- Addressed technical deficiencies and optimized existing code left by previous developers, improving overall site stability.
As a result, Zhilyova received a stable and efficient online store built on Shopify Headless, allowing for flexible adaptation of the site to different regions and integration of new features without the limitations of standard templates. With high performance, fast load times, and stable operation even under heavy traffic, the brand’s customers can shop with ease. SEO optimization, improved logistics processes, and adaptation to local payment systems provide a convenient and secure experience for users in the Ukrainian, European and US markets.
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