Cili Nochi
A premium womenswear brand that blends early 20th-century Ukrainian modernism with the comfort of modern evening wear. Based in Kyiv, with a global aesthetic.
About the project
Shopify redesign and tech upgrade for premium fashion brand Cili Nochi to drive expansion into the US and Europe.
Project tasks
The client already had a working Shopify site, but it didn’t feel premium enough and limited their international sales. Key goals:
- Transform a generic template into a luxury fashion e-commerce experience.
- Keep Core Web Vitals strong during the redesign and make the store GEO-ready.
- Adapt the online store for the US and global markets.
- Set up smart auto-redirection based on the user’s location.
- Keep the content management in the Shopify admin fast and user-friendly.
Design & visual identity
Inspired by the Ukrainian avant-garde heritage, Cili Nochi’s design philosophy centers on distraction-free minimalism. We restructured the theme to let the typography and white space breathe, putting the products center stage.
- Content-first approach: implemented oversized media blocks for premium product storytelling.
- Modernist typography: used bold typographic choices to reflect the spirit of the era.
- Mobile-first experience: tailored the catalog for mobile, where 80% of fashion e-commerce engagement happens.
Smart localization & redirect logic
Expanding into the US market required a clear separation of traffic flows. To ensure a seamless experience for both Ukrainian and international audiences, we integrated and configured a custom redirect app. The setup automatically reads the user’s IP: Ukrainian customers stay on the local site, while international traffic lands on the global store with local currencies and language settings.
Simplified mobile UX
Since the brand’s core audience comes from Instagram, we made the mobile version as lightweight as possible. We prioritized page speed and simplified the purchase journey. Highlighting big “Add to Cart” buttons and a quick checkout, we made it effortless to turn social traffic into real customers in just a couple of clicks.
Solutions for CiliNochi
Instead of sticking to a rigid template, we delivered a heavily customized solution:
- Completely redesigned the homepage and product cards to give the site a unique, high-end look that breaks free from standard Shopify templates.
- Integrated and configured an automatic redirect app. Users from Ukraine land on the localized version, while the rest of the world gets the global store.
- Enabled multi-currency support and optimized the checkout flow to accept payments from the US and Europe seamlessly.
- Built a tech foundation ready for international SEO and GEO-targeting.
- Created custom sections so the brand can easily manage and design collection pages themselves.
- Shortened the path from landing to checkout for a friction-free international shopping experience.
- Cleaned up headings and metadata post-redesign to guarantee smooth crawling and indexing in US Google search.
The redesign has elevated Cili Nochi’s digital presence to match the world’s top fashion brands. The store is now fully equipped to scale across the US and Europe, giving the team a powerful, user-friendly platform to launch new collections while perfectly balanced to serve both global shoppers and their loyal local community in Ukraine.
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