MARIEMUR | Shopify for e-commerce | Web-systems Solutions
Marie Mur

Marie Mur

E-commerce
Marie Mur - logo

About the project

Development of an online store and Shopify theme creation from scratch for e-commerce company and underwear brand “MARIEMUR”.

Client

MARIEMUR is an luxury brand from USA of lingerie, harnesses and leather accessories. Their style is on the border between deluxe and daring fetish culture. The company works in the field of fashion and beauty in the American and European markets with middle and luxury goods.

Development time
250 hours
Team
2 developers
Technologies
Shopify
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Task

  • creating a branded store with the help of the leading e-commerce platform Shopify;
  • integration of the site and all modules with CMS Shopify;
  • selection, installation Shopify apps and integration apps with external services,
  • development of custom landings and a unique theme of the main page;
  • development and implementation of design standards relevant to the business goals of Customer.
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Challenge

The bold business approach, the linen and accessories of the MARIEMUR brand demanded bold decisions. Instead of overfilled product cards and long blocks, we focused on photo and video content, so introduced interactivity, animations and a pointer for the cursor. Now goods from collections in the online store speak for themselves.

  • creating a new, more modern style of online store in accordance with the brand identity;
  • development of new custom landings for brand ambassadors;
  • integration of animations and motion videos of the Client on the main page of the online store;
  • testing and SEO settings of the updated site design.
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Solutions

  • we implemented the project on CMS Shopify, because of this platform is a revolutionary solution for e-commerce, a marketing tool and a payment system;
  • we integrated the online store with popular social networks, including Instagram, that now concisely displayed in one of the blocks of the main landing;
  • having a wide model and size range, we structured the catalog by collections, sets, varieties, purposes of linen, additional accessories;
  • integrated Klarna Bank AB payment service with the site;
  • with the help of Shopify we easily integrated 8 different payment systems + different delivery systems;
  • installed Klaviyo (platform for e-mail and SMS marketing automation) and integrated with Shopify account;
  • mobile-first principle: we optimized all Shopify themes for mobile devices;
  • we implemented multicurrency on the site (USD, EUR, GBP);
  • in the footer (a block at the bottom of a site) we displayed a wide list of pages Clients possibilities for feedback: Contacts, Order Tracking, Return Policy, FAQ.
  • we optimized the resource for updated search engine requirements and Web Vitals and Google Lighthouse tools;
  • we tested the project after the changes.
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As a result, we got an updated and bold online store for the luxury manufacturer, brand and growing company. With the help of the interface, structured range and ease of management and integration of the online store with new Shopify applications, now brand self-expression occurs not only through products, but also through a modern online store.

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