Ajour — Lingerie

"AJOUR" is a fashion brand that has been on the market for 16 years and a chain of stores with 30 physical outlets in Ukraine. They are import in the United States and Europe. For more than 5 years, the company has entrusted us with the support of its own websites, online stores and the development of new ones.

Ajour — Lingerie - logo

About the project

E-Commerce development for a manufacturer of lingerie, swimwear and home clothing.


Previously, we developed a website for one of the trademarks of CCI LLC “UNIVERSAL” – V&T Socks. In addition, Ajour, Bretelle, Win are also brands of the company. This is a team of professionals with 20 years of experience who are trendsetters in the world of lingerie. Therefore, it was important for us to:

  • Make a complete redesign of the site and save a unique recognizable style of the client;
  • Make change from CMS Magento to CMS OpenCart;
  • Combine three brands with three different styles in one online store;
  • Show a wide range of products and show them in a clear interface that would combine with modern trends in E-commerce;
  • Integration with goods accounting system, payment and delivery systems.

Product catalog

The user has the opportunity to view the products on the site in three options: three, four and six products on a page. Filters work dynamically and without reloading the page. Sorting products allows to show them according to the criteria of newness, high/low price or alphabetical order. Also, the user can adjust the number of products on one page. A unique functionality is switching between types of viewing products.


The trademark “AJOUR” has already got international recognition. Therefore, it was important for us to present a wide range of products in a beautiful and convenient way in one online store. Also, we needed follow the style of the brand using details, fonts and concise logos.

“AJOUR” have a wide model and size range, so we have structured the catalog by collections, sets, types of lingerie, additional accessories. Also we added sections “Promotions”, “Sale” and “Gift Ideas”, where the selected categories are filtered by showing relevant products.

The challenge was to combine 3 brands – “Ajour”, “Bretelle”, “Win” – in 1 store. At the same time, each brand has a separate page with its own logo, nomenclature, catalog, prices.

Product card and size chart

The product card was created in such a way that a person could choose the size she/he needed without the help of a consultant, like in a offline store. We show the entire available size chart and paid special attention to the correct determination of the size. There are two pages for this. The first one provides comprehensive information about the conformity of underwear sizes to the body, the second one helps to correctly measure customers own parameters. We also added elements to the product card to increase conversion: the ability to quickly order, liked and similar products, as well as previously viewed.

Checkout and offline stores

We offer the user to immediately register on the site when filling in information about order. It saves the user time and gives instant access to the personal account. Also, the buyer can edit the number of items added to the cart and delete unnecessary ones. Separately, we have launched a search page for stores by city, where the user has several possible options for how to find the nearest offline store. User can select the city from the list, search for it by address, or give the site access to its own geolocation.

Collection and authorization on the site

The page wirh collections is aimed at selling capsule lingerie looks. The page is similar to a catalog, but it is different that it contains only products related to specific collections in its list. We offer users classic authorization and registration via e-mail, or fast one via social networks.


  • We realized the project on CMS OpenCart, as this platform can withstand heavy loads and it is optimal for online stores;
  • We created a visually pleasing, stylish and practical design of the site, using the unique tone and style of the Client;
  • We created a design for three independent pages for each brand of lingerie, which differ by catalogs, range, style and positioning. Each page interactively and effectively works on one site;
  • We implemented an advanced search filter for all catalogues;
  • We gave the ability to get feedback easily and quickly. It can be a link button, application form or contact block where you can call in one click;
  • We added a map where you can find physical stores near the buyer;
  • In addition to the “Cart”, we added a section “Favorites” (saved products) and a functional “Personal Cabinet”;
  • We connected the customer loyalty system in the online store;
  • There is an ability to quickly view the product and order in one click;
  • In the footer (“basement” of the site) we impement a menu with service pages, where we added videos that integrate from YouTube;
  • We implemented multilingualism (Ukrainian, English, Russian languages) and multicurrency (UAH, USD, EUR);
  • We made flexible and in-depth integration with 1C Client;
  • There were connected Nova Poshta and the LiqPay payment system.

Product search

Smart product search pulls up the most relevant results dynamically while the user is typing a word in the search box. A button and a separate page are imlemented for a view of all results. The search box is placed in a separate pop-up window that allows user to access it from anywhere on the site without reloading the current page.

As a result, we got a trendy and flexible online store for the creative manufacturer. With an intuitive interface, a wide structured assortment and an elegant presentation of goods.

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