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With the advent of cinema, the phenomenon of "what is beautiful is good" has entered our lives. At the subconscious level, we began to trust more people with attractive appearances and, as a result, endow them with good character traits. Something similar happened with a person at the first acquaintance with the online store.

Website development requires a complete understanding by the Customer of the needs in its market. From developing pages for products and services to connecting payment systems and integrating with marketing tools. You need to explore what business tasks the site will solve, what technology or CMS will suit these needs, and whether you need additional functionality, integrations and custom developments to increase recognition and profit after the site is launched. We will discuss the stages of website development, the choice of a CMS according to the business needs for the website, and the differences between the most popular CMS (Shopify, OpenCart, WordPress) in this article. Reading time - 7 minutes;)

Mobile applications are an incredibly big market, a new breath for business, the possibilities of which are increasing every year. Now it is impossible to exist without them in e-commerce. More than 58% of consumers today make purchases through their smartphone. In this article, we will consider the tasks and goals of mobile applications, their main functions and how much it costs to develop a mobile application. Let's talk about which platform to choose for hosting the application and about the options for mobile applications for different business areas.

2020 has turned our lives upside down and changed the way we do business. 2021 was a year of focusing on parts of what the pandemic left behind. Many work processes will never be the same as they were a few years ago. In this article, we have collected the most popular and interesting online sales trends that will be relevant in 2022. We will also speak about changes in the e-commerce market, the latest SEO standards and what solutions should be used in creating online stores now.

Before starting to develop a website, there is always a choice between ready-made solutions, such as CMS, and custom solutions based on frameworks. In addition, you may have questions to the existing site: how to expand its functionality without reworking the entire project? These site improvements are called custom. What is custom? How and where is the custom approach used? What to choose for a website: a ready-made solution or a framework? In this article we will answer the questions about custom website development, its features, advantages and disadvantages.

As we know, in 2021, the transition of private entrepreneurs of 2-4 groups to the mandatory use of cash registers was to take place, but the changes were postponed to January 1, 2022. At the same time, business owners began to willingly introduce changes, register electronic cash registers, electronic checks and other innovations related to settlement transactions. How has this affected online businesses? What business must start working with cash registers? Which cash register to choose for e-commerce? We will tell you in this article. ;)

Your own online store can either bring the company impressive results in sales, or get lost among other stores in the same area. In this article, our lead designer talks about the main reasons of low website conversions and gives tips on how to increase conversion and the average check in an online store.

Shopify is an efficient platform for building an online store and a great tool for scaling. So once you've decided you want to build a solid business, the best way is to move forward with the CMS Shopify. If you already have a website and now using a different e-commerce platform for your business, this article is for you. We'll talk about how to start migrating your online store to Shopify, how to save your design, how to import your products, and even how to save the content you've already created on your previous site.

Internet users behave very differently, and it is difficult to please everyone and stand out in your business. But research has shown that there are basic techniques that improve the convenience of use of the site and contribute to increasing its coverings. This very important characteristic of Internet resources is called usability. What is the purpose of web usability? Does usability play a role in the stage of the design process? How to analyze website usability? We discuss these concepts in this article.